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1. | Repeat business and how to get it It has long been acknowledged that it is easier and cheaper to get more business from your existing customers than it is to get any business from somebody who has never done business with you.
Your customers already know you and their business is more profitable for you because ...
[Added: 18 Jul 2006 Hits: 373 Words: 534]
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2. | Planning for success Few small business owners have ever taken the time to develop a strategy to ensure their business succeeds. Most of them spend more time planning their next holiday than planning their business outcomes. Some have a basic idea of where they are going but few outline what they need ...
[Added: 18 Jul 2006 Hits: 357 Words: 618]
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3. | Australian Copyright and the Copywriter THE terms copyright and copywriter are often confused and I have had several requests from people asking me to explain how they can take out a copyright on their work. I then have to tell them that as a copywriter, I write ...
[Added: 18 Jul 2006 Hits: 1034 Words: 702]
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4. | How to get the most out for brochures in your business. A brochure is an extremely effective marketing tool and, although it can be expensive to produce, the benefits far outweigh the initial outlay.
To gain the maximum benefit from your brochure, you need to make it as dynamic and as interesting as possible so you know it ...
[Added: 18 Jul 2006 Hits: 377 Words: 642]
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5. | Is your marketing effort working? For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away.
If you fail to attract his attention, you could be driving away potential customers who could benefit by buying your products or services.
Before you start ...
[Added: 18 Jul 2006 Hits: 346 Words: 507]
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6. | How to make your business stand out from the crowd. No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions.
And it is a sure bet that some of those businesses will fail and others will succeed.
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[Added: 18 Jul 2006 Hits: 370 Words: 636]
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