|
Email Marketing: Writing Effective Marketing E-mail
By hamoon arbabi
E-mail is quickly becoming a preferred way of marketing products and services. Its low cost and nearly instant delivery mean it is cost-effective for businesses. Plus it is a very personal form of communication that goes directly to decision-makers, bypassing traditional gatekeepers like mailroom workers and secretaries. But an e-mail that doesn't capture the readers' attention will be deleted as fast as junk mail is thrown away. How can you be sure that the person it's written to reads your e-mail? Here are 7 tips that will ensure that your e-mail gets read:
1. Know your audience. The best way to make sure your e-mail marketing will be successful is to know who you are marketing to. Then tailor your e-mail—including the subject line.
2. Keep it short and simple. E-mail is best used for quick bits of information. For example, don't send your customers a complex sales presentation in your email. Instead, use your e-mail to invite them to link to a website that contains a complete sales presentation.
3. Short subject lines work best. It should grab the attention of the reader. Subject lines are the e-mail's headline. Questions get people thinking and make them more likely to open your e-mail. Customers will decide whether to open your email based on the subject line alone.
4. Make the body of your e-mail easy to read. Keep it short (10 lines or less is best). Have a well-crafted opening sentence. If you have several pieces of information for the reader, don't run them together in a long paragraph. Instead, use bullets or dashes to make lists of information.
5. Double space between paragraphs and items on bulleted lists. This creates white space around the words, which makes your email easier to read, and more visually stimulating.
6. Include an e-mail signature file at the end of each message. In the signature, include your business information: physical address, phone number, and web site address. Also, if you have a special offer, include a brief sentence about it here in your signature file.
7. Include a postscript with a call to action. Offer them a free report if they go to your website, or make a special premium available to those who contact you within 3 days. Include a link to your site, or an e-mail address.
Used correctly, e-mail is a fast, cheap way of reaching people who want to buy your products or services. More people use e-mail every day as a primary means of communication. With these techniques, your e-mail will find your target customer more effectively. About the Author Author: Hamoon Arbabi
Sign up to a FREE Email Automatic Responder (Autoresponder) and build a huge number of opt-in lists easily and rapidly!!!! Please visit http://homebusiness.nexuswebs.net
Article Source: http://www.simplysearch4it.com/article/35753.html
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/35753.html" as shown above and make it hyperlinked. |
Some other articles by hamoon arbabi | A Good Idea - Use Email Marketing Software If utilized properly, email can become a powerful marketing tool for increasing brand recognition, boosting sales, driving traffic to your web site, and building and maintaining relationships with customers. In addition, ...
Email Marketing Nowadays, almost anyone can build an E-commerce website because the software and the other elements that are needed to build one are readily available. Given this, more and more businesses, especially those ...
Email Marketing Tips You must give the readers the ongoing opportunity to "opt out" or "unsubscribe" and stop receiving your emails. This requires you to have an auto-responder so that you can automatically "unsubscribe" anyone that requests it. If you ...
Email Marketing: Your Email List Tips Many of my clients ask, "What's the best way to market my website?" While keeping your content fresh and up-to-date is vital, another ...
Are you using any Email Automatic Responders? Since you're reading this article, you probably know what an auto responder is, but aren't quite sure what all the fuss is about. If you aren't sure what an auto ...
Auto Responders... Your Web Site Automator, Organizer and Time Saver Are you ready to automate your web site? Start with an auto responder.
Imagine... how much time you'll save! Your auto responder puts each incoming ezine subscriber in a database, and sends an email ...
|
|
| |
|